Marketing & sales

“E-lectric” customers

Understanding customers’ online engagement with their power and gas utilities: The case of Spain

How to unlock the hidden value of the customer?

Capturing maximum customer spending through dynamic pricing and bundling

25 %
% of organizations using advanced analytics-based sales performance management (SPM) solutions by 2020 to optimize sales compensation plans (source: Gartner)
> 10 %
% compound annual growth rate of US digital marketing by 2021 (source: Forrester)
25 %
% of Facebook in net US mobile ad revenues in 2017 (source: AdWeek)
Challenges

The continuing progress of digitalization has led to radically new relationships between companies and their customers. It significantly changes day-to-day ways of shopping, interacting with others, learning, and choosing suppliers, both online...

Services

Arthur D. Little is widely recognized for its excellence in marketing & sales consulting. Whatever your company is facing, we can help address the issues by providing a strategic perspective and developing innovative solutions.
 

Results

We work side-by-side with our clients to build adequate marketing & sales innovative solutions and make change happen.